Management: Promotion

Do your students, parents, or patrons visit your site regularly? Do they even know it exists? You need a plan for website promotion.

Read Marketing Your Organization's Web Site by J. Cravens to learn about some of the issues in site marketing. Written from the perspective of an online business, The Web Marketing Checklist: 32 Ways to Promote Your Website by R. F. Wilson contains useful strategies that can be used by libraries and other organizations.

Like any good promotion, you need a strategy to establish your client base, then keep them coming back. You might start with posters, bookmarks, demonstrations, and public service announcements to advertise your resources. Next, be sure that people know that new things are being posted all the time. Posting student projects, user comments, and other local materials are a good way to generate interest. Can you get others involved? For example, develop a relationship with a local grocery store or community group. Then, list them as sponsors for special projects.